With enthusiastic haste, earlier this year I posted my YA thriller romance ebook, RAIN IN MY HEART, on Kindle. Taking note of successful indie YA authors, such as the ground-breaking Amanda Hocking, I decided to price my book cheap…99p to be precise. I wasn’t so much looking to make a fortune, but to generate interest and build a band of readers. I thought, based on the general populations’ love of a bargain/younger readers being strapped for cash/people being more willing to take a punt on something cheap/free, this would help the book to fly of the virtual shelf.
But hang on a baby-cryng minute…turns out I wasn’t alone.
I sold *some* copies, possibly to friends 😉 as well as a few randoms. I even a got a review. And then it all ground to a halt. Essentially, my wonderful, gripping, well-crafted masterwork had become lost within the Kindle traffic. There are millions upon millions of 99p/free books out there. Some great. Some good. Some not so good. And some utter pants. And they are all simtultaneously clogging the mail boxes of the eReader tribe.
Cue another vital publishing lesson: IT’S NOT THE BOOK ITSELF, BUT HOW VISIBLE IT IS.
Put simply, in order to generate an interest in my writing, I have to get out there and hawk it. So now I’m dedicating a small portion of every day to raising my online profile and making connections with potential readers/reviewers (small yawn). And if I’m going to put in that time (time away from my family and day jobs), then it’s worth more than 99p…i.e. the cost of a shopping trolley at my local Lidl!
I spent a year writing RAIN IN MY HEART. I’m terribly proud of it. I have faith in its quality (I’m not a chancer or a first-time author – I have a thriving career as a ghost-writer with a major publisher – not meaning to sound smug, but after 13+ years and over 26 published books, I feel I know what I’m doing!!). I’ve chosen to Indie publish RAIN rather than seek traditional representation as I think Indie is the future and I’m enticed by the author freedom that it offers. But I DO need to make it economically viable. And I rather believe that the book (along with so many other indie e-books) deserves a higher cover price and not consignment to the bargain bucket of doom.
I have thus upped it to a nervous £1.99. Which is still cheaper than a cup of coffee.